XPLD
Brief
STIPFOLD designed the carpet XPLD for Rugster, a Georgian carpet company using an innovative robot-tufting process to translate complex graphic designs into precise textile objects. Produced on demand and completed through the handwork of skilled carpet experts, Rugster’s carpets combine digital manufacturing, individual customization, and high-quality mulesing-free wool sourced from the EU.
XPLD is generated from the overlap of two rectangular volumes.
The composition begins with two simple forms crossing through each other. Each form carries its own direction, rhythm, and pattern logic. As they meet, the two systems interfere, creating a field of fragments shaped by repetition, displacement, and controlled variation.
At the center, this collision forms the STIPFOLD mark. The identity is not placed on the carpet as a graphic element. It appears through the meeting of two systems, becoming a result of the design process rather than a separate symbol applied to the surface.
The project also questions how a carpet can be represented. Instead of placing it in a conventional interior or architectural context, XPLD is photographed as a fashion object. Wrapped around the body, held by the model, and used as a sculptural surface, the carpet shifts away from its expected role as a floor piece.
Through this approach, XPLD moves between architecture, product design, textile, and fashion. The carpet becomes a tactile expression of STIPFOLD’s parametric language, translated into pattern, body, image, and movement.
Product Design
Art Direction
Lasha Kvaratskhelia
Styiling
Anna Martiashvili
Photo
Tornike Aivazishvili
Photo Retouch
Lasha Kvaratskhelia
Set Assistant
Lizi Potskhveria
Hair
Besarionni
Mua
Anna Gadelia
Models
Keta Lomadze / Shiloh
PUBLICATIONS
The composition begins with two simple forms crossing through each other. Each form carries its own direction, rhythm, and pattern logic. As they meet, the two systems interfere, creating a field of fragments shaped by repetition, displacement, and controlled variation.
Instead of placing it in a conventional interior or architectural context, XPLD is photographed as a fashion object
Wrapped around the body, held by the model, and used as a sculptural surface, the carpet shifts away from its expected role as a floor piece
Contact RUGSTER for Purchasing
